HERAUSFORDERUNGEN
Kleiner Raum und viele Details. Orlight trifft die luxuriösen Entscheidungen für Licht und Lichtdesign für Innenräume und Architekturen. Dafür hatte wir die Aufgabe, auf 36 qm einen luxuriösen Stand zu schaffen. Es war wichtig, Orlight die Möglichkeit zu geben, sich von anderen Ausstellern abzuheben. Auch auf engstem Raum.
UMSETZUNG
Um dies zu erreichen, entwickelten wir ein anspruchsvolles und luxuriöses Standdesign. Der gesamte Stand wurde von außen mit schwarzem Glanzlack gestaltet, was eine hohe Vorbereitung und hohe Genauigkeit der verlinkten Details erforderte. Auf der glänzenden Oberfläche wird jeder einzelne Makel sichtbar und macht Ihre gesamte Arbeit ineffektiv.
Auf dem Messestand waren zahlreiche eingebaute Leuchten unterschiedlicher Art und Form, kombiniert miteinander, in einigen Nuten, Nischen oder abgehängten Elementen platziert. Dieser Fall bat uns, jedes Detail während der Produktionsphase zu überprüfen, als der Kunde einige der Leuchten in unserer Werkstatt installierte und schließlich sollten wir während des Aufbaus parallel arbeiten.
Despite the small area of the stand, a large international team worked on its installation – specialists from the Alpaca Expo Group local office and colleagues from Orlight, who arrived from London. The rich experience at international exhibitions and the common goal facilitate work process. Everyone worked and sweat in the literal sense because the air temperature reached +45 degrees. It was decided to carry out installation in two stages. First, before applying the glossy paint, we assembled the structure to make sure that all the joints fit well, and each part is in the right place. After that, we completely disassembled the stand, applied paint and assembled it again.
As the client wished, attention was focused on interior lighting – we mounted hundreds of light bulbs around the perimeter of the exhibition stand, thus it successfully stood out among other exhibitors. It was spectacularly. We could even say that we managed to create the Eiffel Tower, which can be seen from anywhere in Paris (or Burj Khalifa from anywhere in Dubai, if you like).
Preparations for the exhibition were not less serious than the company’s intention to illuminate the whole city. Orlight had been preparing to present a wide range of lighting equipment at the event, which the Alpaca Expo Group designers managed to place on a small area of 36 m2.
A demonstration of the lighting possibilities at the exhibition is possible only in conditions of isolation from other light sources – general lighting of the exhibition hall and lighting of other stands. Therefore, it was decided to develop a stand-box that would harmoniously fit into the composition of the exhibition and at the same time that would present the company’s products in a favorable light.
For maximum effect, we integrated the client’s product into the stand design.
Orlight easily entered the Middle East market and sold products just from the stand, although it did not plan to do it before.
Outside the stand was completely painted in black.
