Goal
The PRO AQUA plant and the company representing it, Ego Engineering, contacted us for the implementation of an exhibition stand in Dubai, at the Big 5 Dubai exhibition. This annual exhibition focuses on construction, air conditioning and heating systems.
For the first time, the company participated at the exhibition abroad, which imposed certain obligations on us.
Task
The Middle East market is pretentious, requires correct positioning and marketing promotion, and is significantly different mentally from the Russian one.
On the one hand, Ego Engineering is a large Russian company, one of the market leaders, which creates the need for an appropriate representation of the company. On the other hand, the task is to show the scale of the company’s brand by small exhibition area and participation for the first time in the Middle East region.
Implementation
The Ego Engineering company came to us with a ready-made design, but unsuitable for the specifics of the local market – the availability of materials and climatic features in different regions of the world determine their line of materials used and, based on this, the possibilities of implementing a particular design in the material.
We have adapted the design together and approved it with the brand representatives in order to preserve the basic idea, not lose quality and convey the fundamentality and strength of the brand.
Trade fair
The Pro Aqua plant introduced its products to the Middle East market, so the plant’s products arrived at the exhibition and we installed them on the stand. The product samples aroused a keen interest of the public and the client received a lot of visitors to his stand, which, of course, pleased both the client and us. The stand turned out to be bright and light, the white color with a glow emphasized the cleanliness, accuracy of the product lines and allowed a detailed study of the plant’s products brought by the client.
