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Products demonstration at the exhibition stand

February 20, 2020

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If the company’s product is tangible, then without any doubt the best opportunity to convince a potential buyer is the opportunity to demonstrate it firsthand.

That’s why exhibitions don’t become online, but, as before, they are a powerful commercial toolkit for offline sales.

 

There are several rules that should be taken into account while building an exhibition booth where customer products will be displayed:

 

1) Natural environment

If possible, products should be demonstrated in conditions close to natural – tile in interior, refrigerators with products, caps and labels on bottles …

 

booth of AdaWall company at the exhibition in Russiaexhibition stand of AdaWall Wallpaper Factory in Moscow
booth of Prime Ceramics company at the Russian exhibitionexhibition stand of Prime Ceramics in Moscow

 

exhibition stand Hitline in Germanyexhibition stand of Hitline in Duesseldorf
exhibition stand at the PRODEXPO in Russiaexhibition stand of Technologia in Moscow

 

2) Ergonomic placement

The visitor should be able to examine the product from all sides, perhaps hold it in hands. To ensure it, you need to think about easy access to both the shopcases of the exhibition stand and to stand-alone exhibits.

 

stand of MAKEL company at the Russian exhibitionexhibition stand of Makel in Moscow
booth of Owandy company at the Germany exhibitionexhibition stand of Owandy in Cologne

 

stand of Newmoscow ware at the Russian exhibitionexhibition stand of Newmoscow ware in Moscow
booth of Autokama company at the Russian exhibitionexhibition stand of Autokama in Moscow

 

3) Safety precautions

When demonstrating large equipment, working aggregates, adhesives, etc., it must be taken into account that it is impossible to keep track of the actions of all visitors. Therefore, it is important to consider fencing and restricting access to potentially hazardous areas.

 

booth of Rostselmash company at the Russian exhibitionexhibition stand of Rostselmash in Moscow
booth of Interpipe company at the Germany exhibitionexhibition stand of Interpipe in Berlin

 

booth of Livisto company at the Russian exhibitionexhibition stand of Livisto in Moscow
booth of Rechitsa metizny zavod at the Germany exhibitionBooth of Rechitsa metizny zavod in Stuttgart

 

4) VIP access

If the company wants to demonstrate its products to a limited circle of people, then it is necessary to foresee the rules and procedures for access to the exhibition booth: time intervals, invitations, closed meeting rooms and controlled access to the booth through the reception desk.

 

booth of Barco at the Netherlands (Holland) exhibitionexhibition stand of Barco in Amsterdam
booth of Brembo at the exhibition in the UAEexhibition stand of Brembo in Dubai

 

booth of Japan company MESACO at the Russian exhibitionbooth of MESACO in Moscow
booth of Al-Shalan at the Germany exhibitionexhibition stand of Al-Shalan in Cologne

 

5) A matter of taste

If the main competitive advantages of a company’s product are its taste or tactile qualities, then there is no way to do without tasting or the opportunity to touch the product.

 

booth of Cafes Richard at the exhibition in the UAEexhibition stand of Cafes Richard in Dubai
booth of Minsk Crystall Group at the Russian exhibitionexhibition stand of Minsk Crystall Group in Moscow

 

booth of BWT at the  exhibition in Russiaexhibition stand of BWT Russia in Moscow
booth of Kim's Chocolate at the exhibition in Colognestand of Kim’s Chocolate in Cologne

 

Participation in exhibitions allows you to demonstrate the product and tell potential buyers about it firsthand, but ill-conceived and unprepared participation will only lead to loss of time and money.

 

Need help designing and making your exhibition booth?

Email us info@alpacaexpogroup.com or contact us by the link below

 

 

 

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