Products demonstration at the exhibition stand
February 20, 2020
February 20, 2020
If the company’s product is tangible, then without any doubt the best opportunity to convince a potential buyer is the opportunity to demonstrate it firsthand.
That’s why exhibitions don’t become online, but, as before, they are a powerful commercial toolkit for offline sales.
There are several rules that should be taken into account while building an exhibition booth where customer products will be displayed:
1) Natural environment
If possible, products should be demonstrated in conditions close to natural – tile in interior, refrigerators with products, caps and labels on bottles …
2) Ergonomic placement
The visitor should be able to examine the product from all sides, perhaps hold it in hands. To ensure it, you need to think about easy access to both the shopcases of the exhibition stand and to stand-alone exhibits.
3) Safety precautions
When demonstrating large equipment, working aggregates, adhesives, etc., it must be taken into account that it is impossible to keep track of the actions of all visitors. Therefore, it is important to consider fencing and restricting access to potentially hazardous areas.
4) VIP access
If the company wants to demonstrate its products to a limited circle of people, then it is necessary to foresee the rules and procedures for access to the exhibition booth: time intervals, invitations, closed meeting rooms and controlled access to the booth through the reception desk.
5) A matter of taste
If the main competitive advantages of a company’s product are its taste or tactile qualities, then there is no way to do without tasting or the opportunity to touch the product.
Participation in exhibitions allows you to demonstrate the product and tell potential buyers about it firsthand, but ill-conceived and unprepared participation will only lead to loss of time and money.
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