Exhibition attendence is a significant event in the life of every company, especially if it is one of the first exhibitions where the company participates. To successfully present your product, it is important to take into account many nuances.
Of course, it is quite difficult to think over everything without exception, and unforeseen situations may arise. However, they can be minimized. Therefore, we want to tell you about the most common mistakes of exhibitors, which are quite easy to avoid.
1. Blind participation.
It is important to understand the main purpose of participating at the trade show, and which useful things you can give to its visitors. Make sure you know what your target audience is looking for at the exhibition – this will help you position yourself correctly. Setting financial goals is equally important. It is necessary to clearly formulate and understand your expectations from the event. Think about how you will evaluate the effectiveness of participation in the exhibition, by what indicators.
2. Miscalculation with the number of personnel.
An exhibition is a case when quality is more important than quantity. When there are many company representatives at the stand, they usually have nothing to do. They spend time aimlessly with their smartphones, and this creates a rather negative impression. Let there be fewer employees at the stand, but they will all be well versed in the product and will be able to conduct high-quality meetings.
3. Loss of the essence of negotiations.
Think in advance how you will record the results of the agreements. For example, dictate them to yourself on a dictaphone, or immediately enter data about the company with whose representatives you communicated into the CRM system. Believe us, during the days of the exhibition you will receive gigabytes of information, and it is simply impossible to keep everything in your head. And it will be a shame if, after many fruitful meetings and negotiations, you simply forget what was discussed, and then you don’t even need to talk about effective participation in the exhibition.
4. Failure to meet deadlines.
Exhibition organizers often provide substantial discounts for the early-bird exhibitors. The same applies to other services – if you do everything in advance, you can significantly save on printing, catering, equipment rental, stand construction, and so on. In addition, it is beneficial and convenient to contact companies that provide comprehensive exhibition services. Thus, with one manager, you communicate with the design of the exhibition stand, logistics and other important areas.
5. Mixing with the crowd.
If your company has ambitious goals and you want to get the most out of the exhibition, it is important to be different from other exhibitors. Be different, show your imagination! It is also important to announce your participation in the event with all available communication channels. Pay special attention to the exhibition stand. He should represent your company and product from the best side, emphasize all the advantages and characteristics. Of course, the stand should be practical, interesting and noticeable. Special attention should be paid to the requirements of the organizers for exhibition structures, as well as to the cultural characteristics of the country where the event takes place.