Client Background
Metinvest is an international group of steel and mining companies desired a unique positioning strategy that highlighted its Ukrainian roots. The challenge was to infuse clear Ukrainian motifs into the design without resorting to clichés such as national emblems and flag displays.
Symbolism through Art
Our primary objective was to create a visual narrative that celebrated Ukraine’s rich heritage. Instead of using basic national symbols, we aimed for an engaging design inspired by traditional Ukrainian clothing patterns and cross-stitched fabrics.
Drawing inspiration from the cultural heart of Ukraine, we incorporated visual elements representing iconic Ukrainian cities like Lviv, Kyiv, and Odessa. Each element carried unique symbolism tied to the heroic spirit of the nation.
Our success
The transformation was nothing short of remarkable. At the exhibition, our booth was not the largest or the smallest, yet it attracted unparalleled attention. During the opening, it was impossible to find a vacant spot.
The Metinvest project stands as a testament to Alpaca Expo Group’s commitment to bringing a client’s vision to life while crafting a compelling narrative through design.
By infusing Ukrainian heritage into the booth’s visual storytelling, we successfully showcased Metinvest brand as deeply rooted in its Ukrainian identity. This case exemplifies how an immersive and culturally resonant exhibition display can captivate audiences and elevate a brand’s presence on the global stage.
